Buzz Wise

…Buzz Wiser: Strategies, Tactics & Tools

Best Day to Email

Marketer’s Conventional Wisdom:

The best days/times for  B2B email messages are mid-week/mid-day with Tuesdays between 11-3 being the most popular choice.

For a B2C message, the best days have generally been Friday, Saturday and Sunday late afternoon-early evening.

The provisos being these time choices do not take into account the particulars of your target audience  and message. What if you have multiple audiences with different time zones? What type of message are you sending? If the missive is a newsletter or regular communication then being consistent in delivery matters more than which day/time you initially choose.

How to Buzz Wiser:

Look at your website stats and schedule your emails at times when your audience tends to visit your site. Your marketing missives will hit their mailbox while they are online.

Set-up tests by dividing your audience database of recipients that have opened mail into A/B lists and sending your message to A at different day than B. Only test one variable (either hour or day) at a time and compare results to see what works best. You can also test by asking a sample of clients and contacts which day they would prefer to receive the email – as well as what information they would like to receive.

A common mistake made in email marketing is sending out either TOO many emails or sending messages that have little or no relevance for the recipient.

In a McLuhan twist, (I’m showing my age) the message trumps the mechanics of the medium. If your subject line and message engage, educate or enlighten you are likely to have an effective call to action and a successful campaign.

Mark Wise
Imagewise Interactive

Wed, April 28 2010 » Email Marketing

3 Responses

  1. Karen May 7 2010 @ 6:31 am

    For my business I tend to like Thursday afternoons for B2B. The week is coming to a close, many people haven’t accomplished what they wanted, and hopefully with my message they will want to outsource their exhausing recruiting efforts.

    With B2C, I’m generally able to connect with candidates at anytime throughout the day. Many people at work keep their personal emails open and communicate freely.

  2. Susan Davidson May 7 2010 @ 7:00 am

    Our research has shown the same and we have been sending B2B emails on Tuesdays @ noon for about 2 years.

  3. affiliate May 9 2010 @ 6:35 pm

    I found your blog on google and read a few of your other posts. I just added you to my Google News Reader. Keep up the good work Look forward to reading more from you in the future.