Best Day to Email
Marketer’s Conventional Wisdom:
The best days/times for B2B email messages are mid-week/mid-day with Tuesdays between 11-3 being the most popular choice.
For a B2C message, the best days have generally been Friday, Saturday and Sunday late afternoon-early evening.
The provisos being these time choices do not take into account the particulars of your target audience and message. What if you have multiple audiences with different time zones? What type of message are you sending? If the missive is a newsletter or regular communication then being consistent in delivery matters more than which day/time you initially choose.
How to Buzz Wiser:
Look at your website stats and schedule your emails at times when your audience tends to visit your site. Your marketing missives will hit their mailbox while they are online.
Set-up tests by dividing your audience database of recipients that have opened mail into A/B lists and sending your message to A at different day than B. Only test one variable (either hour or day) at a time and compare results to see what works best. You can also test by asking a sample of clients and contacts which day they would prefer to receive the email – as well as what information they would like to receive.
A common mistake made in email marketing is sending out either TOO many emails or sending messages that have little or no relevance for the recipient.
In a McLuhan twist, (I’m showing my age) the message trumps the mechanics of the medium. If your subject line and message engage, educate or enlighten you are likely to have an effective call to action and a successful campaign.
Mark Wise
Imagewise Interactive
For my business I tend to like Thursday afternoons for B2B. The week is coming to a close, many people haven’t accomplished what they wanted, and hopefully with my message they will want to outsource their exhausing recruiting efforts.
With B2C, I’m generally able to connect with candidates at anytime throughout the day. Many people at work keep their personal emails open and communicate freely.
Our research has shown the same and we have been sending B2B emails on Tuesdays @ noon for about 2 years.
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Tip 6 Selecting the right time to launch your campaign .Do you what time your customers usually open their email? By tracking when mail gets opened we can establish a pattern over a period of time and then use this information to send mail at the most opportune time..Studies conducted by online research analysts have shown that the best days to perform a mail-out to your list are Tuesday and Wednesday as this is when people are more receptive to communication.