8,483,507 YouTube views and 300 interviews (including CNN, Good Morning America, and CBS’s “The view”) are testimonies to why companies should pay close attention to customer relations and social media.
While this video was a social media nightmare for United, the David vs Goliath narrative pushed the buzz marketing button and gave (pardon me) flight to Dave Carroll’s music career.
Here’s Dave Carroll’s Story from his website: On March 31, 2008 Sons of Maxwell began our week-long-tour of Nebraska by flying United Airlines from Halifax to Omaha, by way of Chicago. On that first leg of the flight we were seated at the rear of the aircraft and upon landing and waiting to deplane in order to make our connection a woman sitting behind me, not aware that we were musicians cried out: “My god they’re throwing guitars out there.” Our bass player Mike looked out the window in time to see his bass being heaved without regard by the United baggage handlers. My $3500 710 Taylor had been thrown before his. More
- Mark Wise