Buzz marketing by its nature is word of mouth – from friends, family, co-workers or neighbors sharing their experiences with your product or services. This gives the message a high degree of credibility. But as Bonnie Riatt says “let’s give them something to talk about”.
You do this by having a great product and monitoring it through all its iterations to make sure it remains a great product. AND by pushing the right buzz button(s).
In his book BUZZMARKETING, Mark Hughs cites Six Buttons of Buzz that will give people the currency to start a conversation:
- The taboo (sex, lies, bathroom humor)
- The unusual
- The outrageous
- The remarkable
- The secrets (both kept and revealed)
- Mark Wise