Buzz Wise

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Goin’ Mobile


When I’m drivin’ free, the world’s my home.. When I’m mobile
Mobile, mobile, mobile, yeah  
- Pete Townsend

According to Strategy Analytics, global smartphone shipments reached a record 700 million units in 2012 — up from 490 million in 2011.

Here are some key mobile stats for your consideration (some fascinating, some disturbing) :

  • By the end of 2013, there will be more mobile devices on Earth than people. (Source: Cisco, 2013)
  • 75 percent of Americans bring their phones to the bathroom. (Source: Digiday, 2013)
  • 50% of all local searches are performed on mobile devices. (Microsoft tag)
  • 70% of all mobile searches result in action within 1 hour (Social Media Today)
  • Mobile coupons get 10 times the redemption rate of traditional coupons (SMS Marketing)
  • Time spent with mobile apps starting to challenge television: consumers are spending 127 minutes per day in mobile apps–up 35 percent from 94 minutes a day in the same time last year–and spend 168 minutes watching television per day. (Source: Flurry, 2012)
  • 57 percent of consumers will not recommend a business with a poorly designed mobile site. Similarly, 40 percent of consumers will go to a competitor’s site after a bad mobile experience (Source: Compuware, 2012)

Many industry experts believe that the number of people accessing the internet via mobile devices (smartphones and tablets) will overtake the number using fixed-line connections in 2014.

Our world is  ”Goin’ Mobile” and a successful web presence needs to render well across the mobile environment. The best answer for most organizations is a Responsive Web Design that ensures optimized user experiences across all devices.

- Mark Wise
imagewise interactive

Fri, May 31 2013 » Buzz Marketing